This study aims to analyze the changing aspects of the Cheonan World Dance Festival and explore its future value. The research is conducted by the analysis of records of the dance festival through media such as the Internet and press promotional materials, while focusing on qualitative research based on literature, examining the historical development process of the festival and its current value as a dance festival, and suggesting future direction and strategies for the festival. The Cheonan World Dance Festival started as a general local festival called the ‘Cheonan Semgeori Heungtaeryeong Cultural Festival’ in 1987 and has been renamed as the ‘Cheonan Semgeori Cultural Festival’ in 1990, the ‘Cheonan Heung-taeryeong Festival’ in 2008, and the ‘Cheonan World Dance Festival’ in 2011. It is a representative local dance festival in Korea that has secured the image and identity of Cheonan through content development and title design. ‘Cheonan World Dance Festival’ have been recognized for their values through the preservation and succession of traditional culture, strengthening of regional identity, acceptance of cultural diversity, and their role as a tourism resource for long time. In order to embrace the changing times and be reborn as a world-class festival, however, the Cheonan World Dance Festival should consider modern changes, innovations, and digital transformations while strengthening publicity, expanding participatory programs, developing sustainable operation models, and increasing international exchanges.